2. 10. THE SAMSUNG COMPANY – A REVIEW The The samsung company Group is a multinational conglomerate corporation headquarteredin Samsung Town, Seoul, South Korea. It can be South Koreas largest chaebol and is the worldslargest exclusive conglomerate simply by revenue while using annual income of US $172. 5 billion in2009. The meaning of the Korean word Korean means " tristar" or perhaps " 3 stars". The word" three" represents a thing " big, numerous and powerful"; the " stars" mean eternity. The The samsung company Group includes numerous intercontinental affiliated businesses, most ofthem united within the Samsung manufacturer including Samsung Electronics, the worlds largesttechnology company by simply sales; Samsung Heavy Industries, the sides second largestshipbuilder. Samsung Group accounts for much more than 20% of South Koreas total export products. In manydomestic industries, The samsung company Group may be the sole monopoly dominating a single market; itsrevenue as significant as some countries total GROSS DOMESTIC PRODUCT. Many businesses today use Samsungsinternational success being a role model. HISTORY In 1938, Shelter Byung-chull founded Samsung, a little trading organization with fortyemployees located in Su-dong (now Ingyo-dong). It treated in household goods produced in and aroundthe city and produced noodles on its own. The company prospered and Lee moved the head officeto Seoul in 1947. He started a glucose refinery in Busan as a name of Cheil Jedang. After thewar, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It wasthe largest fleece mill ever before in the country and the company had taken on an facet of a majorcompany. 6 * 11. Korean diversified in many areas and Lee sought to ascertain Samsung since anindustry head in a wide range of enterprises, getting into businesses just like insurance, securities, and price tag. Lee positioned great importance on industrialization, and concentrated hiseconomic expansion strategy on a handful of significant domestic conglomerates, protectingthem via competition and assisting these people financially. Back in the 1960s, The samsung company Group started out the consumer electronics industry. It formed severalelectronics-related divisions, just like Samsung Consumer electronics Devices Company., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & TelecommunicationsCo., to make the facility in Suwon. Its initial product was a black-and-white television set. In1980, the organization acquired Hanguk Jeonja Tongsinin Gumi, and started to buildtelecommunication devices. The corporation grouped them together below Samsung ElectronicsCo., Ltd. in the 1980s. In the late 1980s and early 1990s, Samsung Electronics invested seriously in researchand development, assets that were crucial in forcing the company for the forefront ofthe global consumer electronics industry. The samsung company started to rise as a global corporation in the1990s. In 1993, Lee Kun-hee sold off five of Samsung Groups subsidiaries, downsized thecompany, and combined other procedures to concentrate on 3 industries: gadgets, engineering, and chemicals. Samsung manufactured a range of aeroplanes from the eighties to1990s. The company was founded it happened in 1999 as Korea Aerospace Industries (KAI), the actual result ofmerger between then 3 domestic significant aerospace categories of The samsung company Aerospace, Daewoo Heavy Sectors, and Hyundai Space and Aircraft Company. Samsung became the largest manufacturer of memory chips in the world in 1992, and isthe worlds second-largest chipmaker after Intel. In 1995, this built it is first liquid-crystaldisplay screen. Ten years later, Samsung grew to be the worlds most significant manufacturer ofliquid-crystal display panels. Samsung Consumer electronics overtook Sony as one of the realms mostpopular gadgets brands in 2004 and 2005, and it is now placed #19 in the worldoverall. Lurking behind Nokia, Samsung korea is the sides second major by volume level producer of cellphones using a leading market share in the North America and Traditional western Europe. six * doze. ABOUT KOREAN ELECTRONICS Founded in 69 in Suwon, Gyeonggi-do, Korea, Samsung Electronic devices Co., Ltd. manufactures and sells a wide variety of electronic...

Bibliography: * forty-nine. BOOKSPhilip Kotler & Gary Armstrong; Principles of Marketing Supervision, Prentice Hall ofIndia, 2001T. N. Chhabra & T. K Grover; Marketing Supervision, Dhanpat Rai & Company., 2004G C Beri, Advertising Research, Struktur McGraw Hill, 2006WEBSITESwww.samsung.comwww.lg.comwww.sony.co.inwww.videoconworld.comwww.sansui-india.comwww.ibef.orgwww.displaysearch.comwww.varindia.comwww.ficci.comwww.researchandmarkets.comwww.google.comen.wikipedia.org forty-four