Ice Fili Assignment Essay

Christian Vögtlin

An organized Case Analysis of Ice-Fili

Seminar conventional paper

Document Nr. V68229 http://www.grin.com/ ISBN 978-3-638-60696-7

9 783638 606967

Universität Konstanz Training course: Strategic Supervision: Concepts and Cases

" Ice-Fili”

An organized Case Research

Written by: Christian Vögtlin

Table of Articles

1 . 2 . 2 . 1 2 . two 2 . 4 3. several. 1 3. 2 a few. 3 4. 5. 6th. 7. almost eight.

Introduction.............................................................................................................. -- 1 External Analysis..................................................................................................... - 1 The Russian your favorite ice cream industry............................................................................ - 1 Industry Analysis................................................................................................... - 2 Strength attractiveness from the Russian your favorite ice cream industry.................................. -- 5 Inner Examination.............................................................................................. -- 6 Ice-Fili's resources as well as its financial performance................................................ - 6th Strengths and weaknesses..................................................................................... - 7 The core expertise of Ice-Fili......................................................................... - 8 Business Level Strategy.......................................................................................... - 9 Corporate and business Level Technique..................................................................................... - 14 Competitive Strategy............................................................................................. - doze Global Technique...................................................................................................... - 13 Conclusion.............................................................................................................. - 14 -

Literature........................................................................................................................... - 16 --

Table one particular: Figure 1: Figure 2:

Theat of different suppliers……………………………………………......... - 4 Synopsis of the dangers that Ice-Fili faces………………………….............. - 5 Ice-Fili's value chain………………………………………………….......... - being unfaithful -

1 )

Introduction

This paper examines the performance of the firm Ice-Fili by the end of money year 2002. It's the most ancient Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a personal jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He moved forward the company to a privatized for-profit firm following the dissolution of the Soviet Union in 1991. The transition was successful; it might hold the good market position and remains the greatest Russian goodies producer in the year 2002. Information about the business, the competitive environment as well as the political circumstance used in this article are derived from the Harvard Organization School Circumstance Ice-Fili (Rukstad, Mattu, & Petinova, 2003).

2 .

Exterior Analysis

With this part it can be looked at the Russian goodies industry. Therefore , an industry classification will be presented. Its framework will be highlighted and from there on, the threats to get IceFili will be examined.

2 . 1

The Russian your favorite ice cream industry

In the case of Ice-Fili we deal with the Russian goodies industry. This concerns the production of frozen ice cream goods from the organic material towards the selling of the different sorts of ice. The first Russian goodies consists simply of natural ingredients. The people like its unique flavour that comes mainly from your high percentage of milk fat making it less fairly sweet and more oxygenated than the european products. The Russian ice cream industry were required to suffer from two...

References: Barney, J. B. (2002): Attaining and Preserving Competitive Edge, Upper Saddle River, NJ-NEW JERSEY: Prentice Hall (2nd Edition).

Porter, Meters. E. (1980): Competitive Technique, New York: Totally free Press.

Tenir, M. At the. (1985): Competitive Advantage: Creating and Preserving Superior Functionality, New York: Free of charge Press.

Rukstad, M. / Mattu, T. / Petinova, A. (2003): Ice-Fili, Case, Harvard Business School.

Welge, M. K. / Al-Laham, A. (2001): Strategisches Management: Grundlagen-ProzessImplementierung, Wiesbaden: Gabler (3. Auflage).

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