Thompson−Gamble−Strickland: Strategy: Successful in the Marketplace

Sixth is v. Cases in Crafting and Executing Technique

1 . Entire Foods Marketplace, Inc.

© The McGraw−Hill Companies, 2004

CASE

Whole Foods Market, Inc.

Arthur A. Thompson The School of The state of alabama

1

Founded

in 80 as one small store in Austin, Texas, Whole Foods Marketplace had simply by 2002 advanced into the planet's largest selling chain of natural and organic food supermarkets. The corporation had over 140 shops in the United States and Canada and sales of $2. six billion; income had produced at a lot more than 20 percent to get 12 consecutive quarters. Ruben Mackey, you�re able to send cofounder and CEO, stated that throughout the rapid progress Whole Foods Market got " remained a distinctly mission-driven company—highly selective with what we sell, dedicated to each of our core values and stringent quality criteria and focused on sustainable culture. ” You can actually stated objective was " to improve the health, well-being, and healing of both people and the planet”—a mission captured in the industry�s slogan " Whole Food, Whole People, Whole Planet” (see Show 1). In pursuit of this mission, the company's ideal plan was going to continue to expand its price tag operations to offer the highest quality and the most nutritious food to a growing number of customers, helping them to live healthier and even more vital lives. During the 22-year history, Whole Foods Market have been a leader in natural and organic food movement over the United States, assisting the sector gain acceptance among growing numbers of customers. The company's long-term objectives were to have 500 stores and sales of $10 billion dollars by 2010. John Mackey's vision was for Complete Foods to become a national brand and be considered to be the best meals retailer in every single community this served.

The Natural and Organic Foods Industry

The combined sales of natural and organic foods—about $34 billion in 2001—represented regarding 5 percent of the roughly $685 billion as a whole U. T. grocery store sales. Natural foods are defined as foods that are minimally processed; generally or totally free of artificial ingredients, additives, and other non–naturally occurring chemicals; and as near to their whole, natural express as possible. The U. S i9000. Department of Agriculture's Food and Protection Inspection Support defines organic food because " a product containing not any artificial component or added color that is certainly minimally prepared. ” Revenue of normal foods products had improved at double-digit rates in the 1990s, yet

Copyright © 2003 by Arthur A. Thompson. All rights appropriated.

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Thompson−Gamble−Strickland: Strategy: Successful in the Marketplace

Sixth is v. Cases in Crafting and Executing Strategy

1 . Entire Foods Marketplace, Inc.

© The McGraw−Hill Companies, 2005

C-2

COMPONENT FIVE

Instances in Creating and Executing Strategy

Display 1

WHOLE FOODS MARKET'S SLOGAN: COMPLETE FOODS, COMPLETE PEOPLE, COMPLETE PLANET

Whole Foods We have our items locally and from worldwide, often via small , distinctively dedicated foodstuff artisans. All of us strive to provide the highest quality, least processed, many flavorful and naturally preserved foods. For what reason? Because foodstuff in its purest state—unadulterated by artificial chemicals, sweeteners, colorings and preservatives—is the best sampling and most healthy food available. Whole Persons We get the best persons we can for being part of our team. We encourage them to produce their own decisions, creating a respectful workplace in which people are treated fairly and are highly motivated to succeed. Functioning for people who are passionate about foodstuff. Our team people are also well-rounded human beings. They play a critical role in helping build the store into a successful and effective part of its community. Whole Planet We believe companies, just like individuals, must assume all their share of responsibility as tenants of Planet Earth. On a global basis we positively support organic farming—the most practical way for marketing sustainable agriculture and protecting...