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An Analysis of the Profitability, Productivity, and Liquidity of the Key Companies in the Plaything Industry

An Analysis of the Profitability, Proficiency, and Liquidity of the Main Companies in the Plaything Industry

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The toy sector holds a substantial market show within the children’s entertainment segment. Major corporations in this sector includes Mattel, Hasbro, Leapfrog, Jakks Pacific, and Kid’s manufacturer. Mattel and Hasbro are the dominant corporations in this industry where they accounted for 54% of the product sales in america in 2012. From 2004 to 2007, the industry grew 22.21%. Even so, with the recent global monetary downturn, 2008 to 2012 saw a meager 8.2% growth. With a more optimistic economical climate and increasing discretionary income, the development outlook for the market is quite positive. While industry sales are anticipated to improve drastically, the major players in this market cannot become complacent. Even more innovative companies like Leapfrog have already been trying to maintain with those traditional toy businesses. The performance and tactics of those companies will determine the near future flow of the sector. The evaluation is founded on three main factors including profitability, efficiency, and liquidity.

Operating performance of the organization is the main determinant of analyzing the finances of the organization. From the profitability perspective, Leapfrog gets the best performance among the firms in the industry. To begin with, the net profit percentage (aka return on sales) for Leapfrog is 15%. The net

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